My professional experience and career journey.

A summary of my work history, key roles, and professional achievements.

BossData (part of ZIGT)

Managing Director

  • Leading the integration of BossData with ZIGT, aligning operations, culture, and processes.
  • Overseeing Finance and HR, and implementing a modern compensation framework.
  • Won an IAB Mixx Award with an AI-driven client case.
  • Leading agency strategy, client growth, and delivery quality.

ZIGT Media

Performance Director

  • Expanding the digital performance service line (SEO, SEA, social, analytics).
  • Developing the agency’s performance marketing strategy and operating model.
  • Strategically supported the BossData acquisition and integration.
  • Implementing advanced analytics and leading cross-channel growth initiatives.

Freelance

Digital Performance Consultant

  • Provided strategic support for multiple agencies and brands.
  • Served as Head of Digital at DexVille Agency.
  • Led digital strategy and performance operations across SEO, SEA, social, email and analytics.
  • Consultant at Empathy Lab.
  • Acted as interim lead for digital-growth projects.

GroupM (part of WPP)

Head of Search

  • Managed a 7-person team and built a Search Center of Excellence.
  • Led strategy, integrated SEO/SEA insights, and supported business development.

Head of SEO

  • Managed SEO specialists and designed global enterprise strategies.

Search Engine Marketing Consultant

  • Executed technical SEO, audits, optimization, and stakeholder training.

deMens.nu

Member of Staff | Research & Communication

  • Developed and executed communication and PR strategy.
  • Project-managed the organization’s new website and served as webmaster.